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- Unit 02: Segmenting, Targeting
- What kinds of information would
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Card 13 / 115: What kinds of information would be considered in demographic segmentation?
A)
Location, longevity, language
B)
Age, income, gender
C)
Intelligence, maturity, stability
D)
Nationality, social class, job title
Answer:
B) Age, income, gender
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Principles of Marketing
Author:
Dionne MahaffeyLecturer
The Saylor Academy
USA
Access:
Public
Partially Instant Grading
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Attribution:
Dionne Mahaffey, Tamara Gillis, and Steven Van Hook. (The Saylor Academy 2014), http://www.saylor.org/courses/bus203/
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